Tinder might not be No.1 now but there’s clear opportunity for expansion. A Quarter of Tinder Users are Already Paying for Online Dating Getting online daters to spend their cash has been a major issue for the online dating industry; currently, only 1 in 8 dating site visitors are paying for them.
What’s more, the ad-based models that most free dating sites follow face a major challenge too – more than a third of dating site visitors say they regularly use ad-blocking software. Already, one quarter of its user base say they are paying for online dating – giving it a notable over-index.
But there are some issues here for the online dating industry – the numbers visiting dating sites have flat-lined over the past two years.These segments are identified by age, 20-35 year olds and 36-60 year olds.Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, Compu Date will target each group distinctly.For a multitude of reasons, there is the common thought that people of this age group should have no problem meeting people.Compu Date must appear to be the "hip" new thing, it needs to give off the appearance as being a cool thing to try, not some last resort for singles.