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Plus, rest assured knowing Buyer Protection is available for your eligible purchases.More about One Touch™ With just one account, you can shop at millions of websites around the world, and pay friends back almost anywhere.Use any of your devices to manage your account on the go with the Pay Pal app.Get the mobile app It’s free to open a Pay Pal account and buy something using Pay Pal unless it involves a currency conversion.If you don’t qualify the trial users well, you’ll end up with a leaky bucket; you’ll be spending quality time in conversations, but with the wrong guys.Your sales team has to be well-trained on how to qualify leads and how to spend more time with those qualified leads.The logic is quite simple: only those with a serious intent, and who can afford your product would go ahead and type in their card number. Here, you’re allowing the users to qualify themselves while signing up for your service, which also takes a huge load off your sales team’s shoulders – a qualified opt-in.A considerable number of startup founders have picked this strategy, and have their own set of justifications to back the choice: A company that’s hitting the growth pedal, is looking for fewer sign-ups and more revenue per user (RPU) If that’s what you want, then ask for the credit card details during the trial sign-up process.
The user’s logic is simple: When I don’t even know whether I want to buy the product or not, why would I pay a dollar for it?He also warns that in some cases the trial-to-paid conversions in a free trial with credit card method might be accidental, where the customer had no idea that their card was charged. Couple that with the fact that people are busier and more distracted, and asking for a Credit Card up front (what I call putting up a CC-Wall) becomes yet another distraction rather than something that helps them move forward to becoming your customer. So the primary focus should be acquiring paying/non-paying customers who can evaluate the product, and give you honest feedback.Such situations will inevitably lead to them sending you emails requesting refunds. If your intent is to get more people to try out your product, then the best option is to make your sign-up process as frictionless as possible: no credit card details required, no strings attached. You find a salesman at your doorstep, holding this huge sealed carton with numerous colorful labels and CTA stickers on it.From the labels, you’re quick to realize that it’s a product that you’ve been looking for, and your interest is piqued. You aren’t allowed to open the box, until you buy the product.
