In some ways it’s a prediction of things to come in the movie industry. 19 – Bubba Gump Shrimp in Forrest Gump It’s very rare that a fictional brand from the movie goes into mass production or in this case into restaurant business.
Forrest Gump was a major box-office success in 1994.
The Bubba Gump Shrimp restaurant chain is a fantastic example of the power of movie industry. Since then he’s been wearing various Seamaster models.
The producers first created a fictional brand and then with the help of movie success moved the brand in the proper business. Before Golden Eye Bond had worn the Rolex Submariner, but in the 1990s Omega was eager to participate in high profile movies through product placement, something that Rolex generally avoids.
The doctor thought that the reason was “something from above.” Apparently the opportunity for product placement was turned down by M&Ms and Lifesavers (among others).
Wine is a central element of the movie screenplay, and tasting sessions often provide the opportunity for a central close-up on the bottles and brands.
However, sometimes producers abuse product placement and include the brand in some weird situations.
That was the case with Omega in the movie Casino Royale.
With that deal they can use the image of James Bond’s actors for its communication.
Thanks to this partnership Omega has benefited from sales peaks of 35 per cent after the release of each of the films.